Here’s something for those of you who feel Twitter and this whole social media thing is just a phase and will soon pass.
A new study by the Pew Internet and American Life Project shows that some 19 percent of internet users in the U.S. now say they use Twitter or another service to share updates about themselves, or to see updates about other people.
This is a massive increase from the previous survey earlier this year, in which 11 percent of users said they used a status-update service.
The median age for a U.S. Twitter user is 31 — little changed from the previous year. Facebook appears to be graying just a little, with the median age moving from 26 to 33.
This presents plenty of new challenges for news organizations as the user profile evolves. What are you doing to target your audiences in specific age groups?