Facebook today rolled out a new version of its home page — and like all changes to consumer habit, brought a storm of complaints and cheers.
The redesign is a compromise of sorts, bringing back the ‘old’ news feed and reworking the Twitter-like feed that the company introduced in March.
Many users didn’t like that March update since they couldn’t figure out interesting updates from the trivial. So the biggest change this time around is the addition of a ‘Live Feed’ tab which is meant to help users figure out what’s happening right now.
This is an important test for the ‘now’ revolution — how best to surface and filter out the noise from the information overload of real-time streams. It also represents a huge opportunity for innovators: we need platforms that are better at figuring out how to deliver relevance.
The jury is still out.