The Now/ledge

A Guide to the 'Now' Revolution in News / by Alan Soon

Facebook’s ‘now’ tweaks and the importance of filtering


Filter this!

Facebook today rolled out a new version of its home page — and like all changes to consumer habit, brought a storm of complaints and cheers.

The redesign is a compromise of sorts, bringing back the ‘old’ news feed and reworking the Twitter-like feed that the company introduced in March.

Many users didn’t like that March update since they couldn’t figure out interesting updates from the trivial. So the biggest change this time around is the addition of a ‘Live Feed’ tab which is meant to help users figure out what’s happening right now.

This is an important test for the ‘now’ revolution — how best to surface and filter out the noise from the information overload of real-time streams. It also represents a huge opportunity for innovators: we need platforms that are better at figuring out how to deliver relevance.

The jury is still out.

Advertisements

Filed under: Social Media

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: