Nielsen today released an interesting — and surprising — set of numbers on internet use in Singapore.
According to the Nielsen Media Index, the number of people joining social networking sites jumped — no, doubled — to 23 percent this year from 12 percent last year. Not all that surprising; we’ve seen that elsewhere.
But guess what — instant messaging is also growing, adding 3 percentage points from the previous year. Good to know that instant messaging is still in the ‘now.’
IMs were especially important for Generation Y (the 15-29s), taking third place after email and video.
So how important is IM to you?