The Now/ledge

A Guide to the 'Now' Revolution in News / by Alan Soon

The rise of social media and how it could save your business


If you’re finding it hard to convince your business and newsroom about the merits of social media, here’s some help.

Chris Goddard from Affilorama has a wake-up call for companies: Generation Y is growing up, and like it or not, they will be your core market sooner than you expect.

That means if you want to reach out to this group, you’ll have to come to terms with their habits. Goddard’s advice: Don’t bother with newspapers, TV or radio (Gen Y is all about illegal downloading!). Instead, get in touch with your users directly through social media.

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Filed under: Social Media

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