The Now/ledge

A Guide to the 'Now' Revolution in News / by Alan Soon

How newsrooms and hyperlocal blogs can work together

Here’s a great case study on how traditional newsrooms can partner with community bloggers.

The Seattle Times recently did something unthinkable just a couple of years ago by inviting editors from some neighborhood blogs to question mayoral candidates in a debate.

Why did they do that?

“We think our readers will benefit because we are offering them access to credible journalism on the neighborhood level that we couldn’t otherwise provide,” said Kathy Best, the Times’ managing editor for digital news and innovation. “We think the Times will benefit because we are able to push our content out in new, more strategic ways.”

This is a big step forward for the Times — and holds plenty of lessons for newspapers trying to reach their audiences in a more meaningful way. What are your newspapers doing?


Filed under: Newspapers

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: