I have never been a fan of the MSN home page. Too cluttered and too many stories that don’t matter to me, such as “The Fight to Save a Man-Eating Shark.” Really?
But this one caught my eye.
MSN today previewed their new home page. And it’s great.
I’m not one to gush about Microsoft (disclosure: I work for Yahoo!). But this is what MSN is doing right in its first major redesign in about five years:
1. It’s clean. No more silly module boxes around the page. It’s now feels “free.” Microsoft also cut the number of links by 50 percent. That’s a lot to give up. And the number of ads on the page: two.
2. Facebook and Twitter integration. This one is big. I’ve often argued that social status updates will be the biggest single commodity for advertisers in the next two years — and the most sought-after feature by users, now. MSN got it right (although one blog disagrees with the execution) — put popular social media networks right on the front page. It’s nice to see MSN getting past the ‘we-don’t-feature-rivals’ mentality that has drained so many sites. Facebook integration (via Facebook Connect) works nicely for me and delivers the 2-way integration that we all want.
Now, if we can just improve on MSN’s choice of stories.