There’s a new tool in town that will change the way news organizations solicit, review and publish videos on their own site.
The service from Google, called YouTube Direct, has a simple premise behind it: Make it easier for newsrooms to connect with their audiences.
Think about the possibilities: getting video submissions straight from cellphones on the street, right into a YouTube API that shows up on your end. You’ll of course get full control over what gets published — you can still choose to approve/reject the videos based on your editorial policy.
Features in a nutshell:
– A YouTube API, easily integrated into your site
– Customized look and feel
– Your audience can upload video without ever leaving your site
– Moderation panel to approve/reject submissions