The Now/ledge

A Guide to the 'Now' Revolution in News / by Alan Soon

YouTube Direct: Why it makes sense for your newsroom


There’s a new tool in town that will change the way news organizations solicit, review and publish videos on their own site.

The service from Google, called YouTube Direct, has a simple premise behind it: Make it easier for newsrooms to connect with their audiences.

Think about the possibilities: getting video submissions straight from cellphones on the street, right into a YouTube API that shows up on your end. You’ll of course get full control over what gets published — you can still choose to approve/reject the videos based on your editorial policy.

Features in a nutshell:

– A YouTube API, easily integrated into your site
– Customized look and feel
– Your audience can upload video without ever leaving your site
– Moderation panel to approve/reject submissions

Advertisements

Filed under: Tools

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: