The Now/ledge

A Guide to the 'Now' Revolution in News / by Alan Soon

YouTube Direct: Why it makes sense for your newsroom

There’s a new tool in town that will change the way news organizations solicit, review and publish videos on their own site.

The service from Google, called YouTube Direct, has a simple premise behind it: Make it easier for newsrooms to connect with their audiences.

Think about the possibilities: getting video submissions straight from cellphones on the street, right into a YouTube API that shows up on your end. You’ll of course get full control over what gets published — you can still choose to approve/reject the videos based on your editorial policy.

Features in a nutshell:

– A YouTube API, easily integrated into your site
– Customized look and feel
– Your audience can upload video without ever leaving your site
– Moderation panel to approve/reject submissions


Filed under: Tools

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