The Now/ledge

A Guide to the 'Now' Revolution in News / by Alan Soon

Newsday gets only 35 subscribers to its news service


Here’s a reality check for media companies thinking about putting up a pay-wall (even though you’ve ignored surveys telling you exactly this) — there’s no guarantee you’ll find the subscriber numbers you’re looking for.

Proof: Newsday.

After three months of putting up its pay-wall, only 35 (yes, thirty-five) people have subscribed to the news service, which costs $5 a week or $260 a year.

In that time, it’s not surprising that the company would have taken a hit on its traffic numbers, further depressing its ad revenue.

Newsday is especially important for the industry since it was one of the first non-business dailies to establish a subscription-based system online.

Plenty of lessons here for the New York Times. But really, are you surprised?

Advertisements

Filed under: Newspapers, Publishing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: