Here’s a reality check for media companies thinking about putting up a pay-wall (even though you’ve ignored surveys telling you exactly this) — there’s no guarantee you’ll find the subscriber numbers you’re looking for.
After three months of putting up its pay-wall, only 35 (yes, thirty-five) people have subscribed to the news service, which costs $5 a week or $260 a year.
In that time, it’s not surprising that the company would have taken a hit on its traffic numbers, further depressing its ad revenue.
Newsday is especially important for the industry since it was one of the first non-business dailies to establish a subscription-based system online.
Plenty of lessons here for the New York Times. But really, are you surprised?