A new post by Hitwise analyst Heather Hopkins is highlighting an interesting (but perhaps not too surprising) trend regarding news consumption on Facebook vs Google News.
Facebook sends news traffic to:
Google News, on the other hand, sends news traffic to:
Note the difference and possible conclusion: Facebook is great at directing news to broadcast sites, presumably for breaking news and live events; Google, by contrast, sends traffic to high reputation newspaper sites, presumably for the broader picture.
This data coincides with what the TV industry already knows: social media is helping to create an online water-cooler conversation, encouraging people to spend time online and on TV at the same time.
Case in point: NBC showed the Golden Globes on both coasts in the U.S. for the first time this year, in a nod to the symbiotic relationship between TV and social media; ultimately, people witnessing a live event want to be attached to each other.