The Now/ledge

A Guide to the 'Now' Revolution in News / by Alan Soon

Social media and the TV connection

A new post by Hitwise analyst Heather Hopkins is highlighting an interesting (but perhaps not too surprising) trend regarding news consumption on Facebook vs Google News.

Facebook sends news traffic to:

  • The Weather Channel
  • Yahoo! News
  • People Magazine
  • Google News, on the other hand, sends news traffic to:

  • The New York Times
  • The Wall Street Journal
  • The Washington Post
  • Reuters
  • Note the difference and possible conclusion: Facebook is great at directing news to broadcast sites, presumably for breaking news and live events; Google, by contrast, sends traffic to high reputation newspaper sites, presumably for the broader picture.

    This data coincides with what the TV industry already knows: social media is helping to create an online water-cooler conversation, encouraging people to spend time online and on TV at the same time.

    Case in point: NBC showed the Golden Globes on both coasts in the U.S. for the first time this year, in a nod to the symbiotic relationship between TV and social media; ultimately, people witnessing a live event want to be attached to each other.


    Filed under: Facebook, Social Media, Twitter,

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