The Now/ledge

A Guide to the 'Now' Revolution in News / by Alan Soon

Is Twitter really a news firehose?


There’s no doubt about what Twitter does for many of us — it’s a great, simple way to pick up on what’s happening now.

So how useful is it in driving traffic to news sites?

Data from Hitwise shows that Twitter.com (Note: this is the web service and doesn’t reflect traffic from apps like TweetDeck) ranked #39 in the amount of clicks it sends to news and media sites. Surprisingly, Facebook is #3.

Twitter.com made up a mere 0.14% of upstream visits to news and media sites last week. This compares to 3.64% from Facebook and 1.27% from Google News.

Where did all that traffic go?

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Filed under: News, Social Media, Twitter

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