There’s no doubt about what Twitter does for many of us — it’s a great, simple way to pick up on what’s happening now.
So how useful is it in driving traffic to news sites?
Data from Hitwise shows that Twitter.com (Note: this is the web service and doesn’t reflect traffic from apps like TweetDeck) ranked #39 in the amount of clicks it sends to news and media sites. Surprisingly, Facebook is #3.
Twitter.com made up a mere 0.14% of upstream visits to news and media sites last week. This compares to 3.64% from Facebook and 1.27% from Google News.
Where did all that traffic go?