The Wall Street Journal’s pricing for its iPad subscription offers an interesting insight into how Rupert Murdoch is looking at tablet computing — in short, a premium cash cow.
WSJ’s app is free to download but costs users US$3.99 a week. For that amount, you’ll get access to the Business, Markets and Opinion sections.
This is how it compares to other WSJ subscriptions in the U.S. on a monthly basis:
Is Murdoch insane? I’m not sure if I get it; what is it about the iPad that warrants a premium? The cost of production for iPad content is virtually zero for the WSJ — so why is that almost double the price of the physical newspaper?
Clearly, the WSJ is looking to test the market for iPads. But this is risky and runs the risk of alienating a wider audience that the paper needs to reach. The iPad has a tremendous opportunity to connect with new users. So why blow it?