The Now/ledge

A Guide to the 'Now' Revolution in News / by Alan Soon

It’s official: Asian users are more engaged with social networks


Surprise! It turns out not everyone around the world uses social media the same way (tell me you knew this!).

Analysis in the current edition of the Harvard Business Review, backed by data from the Trendstream Global Web index, mapped out how people share information of themselves online — specifically, what people are doing with blogs, social profiles, photos, videos and microblogging.

Conclusion: Asian users are more engaged than their counterparts in the West when it comes to social networks. Users in China and India are apparently three times more likely to Tweet than those in the U.S. They are also twice as likely to share videos.

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Filed under: Social Media, Twitter

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