The Now/ledge

A Guide to the 'Now' Revolution in News / by Alan Soon

Ready for a surprise? Portals still matter.


The latest survey by the Pew Research Center on the news consumption habits of Americans has some interesting nuggets in it.

First, the headline story: Americans are spending more time consuming news now than they have been over the last decade. That’s probably not too surprising given the increase in digital content. Roughly a third of those surveyed say they have been going online for news — which is on par with radio, and slightly higher than daily newspapers.

Second (and here’s the interesting part), portals still play a major role in dishing out news to Americans.

At the top of the list: Yahoo! (Disclosure: I work for them).

Some 28 percent of respondents said they went to Yahoo! for their news. This compares with 16 percent with CNN (which is in second place).

Other familiar portals include MSN (14 percent) and AOL (7 percent).

And here’s a third surprise: Only 1 percent mentioned The Huffington Post. A similar number said Facebook.

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Filed under: News,

One Response

  1. […] This post was mentioned on Twitter by Alan Soon, twitstats. twitstats said: Ready for a surprise? Portals still matter.: The latest survey by the Pew Research Center on the news consumption … http://bit.ly/9BaTmt […]

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