When was the last time you were excited about the launch of a newspaper?
Come mid-December (or early next year — depending on which rumor you trust), Rupert Murdoch’s News Corp will be putting out what appears to be the world’s first digital newspaper, called The Daily, made exclusively by a new editorial team for Apple’s iPad. That’s right — this is an iPad-only publication, with no (union/legacy) strings attached to a printed issue.
Seldom has the launch of yet another iPad app attracted such attention in the press. Rumors have been flying and this is what appears to be coming down the line according to several reports:
According to The Guardian, Rupert Murdoch came up with the idea after examining a survey that showed readers were spending more time on the iPad than on the desktop. No surprise. Murdoch believes that The Daily will prove that consumers will pay for high-quality, original content online.
But the biggest challenge is the platform itself. In an age of social media, there is apparently neither inbound nor outbound links on The Daily. What’s the point of a great article if you can’t share it?
An official announcement has been expected in mid-December at an Apple event, though the FT citing people familiar with the project says a launch in 2011 is more likely.
Such an endeavor requires the support of Apple, which has so far refused to allow publications to seek subscriptions through its iTunes Store. I’m sure Steve Jobs is no dummy — there is plenty of money on the table for subscriptions. Amazon is doing it with the Kindle, why not Apple?