The smartest minds in the business have already put out their best predictions for 2011. So I’ll do mine differently; here’s my list of what I think journalism needs in order to thrive in 2011.
1. Tablet-only publications and redefining our metrics
Tablet devices offer the best opportunity yet for us to redefine online journalism/publishing. It’s like hitting the reset button. For one, this is our best chance yet to do away with the obsolete metric of counting page views, which in my opinion represents the worst contamination of online journalism. Story-telling is undermined by numerous “link bait,” all for the purpose of collecting more clicks. More than ever, engagement matters. It’s time we measured that in minutes and not clicks. Tablets, and their more natural way of interaction, offer the best chance to get that right.
My other hope is that tablets, with increasing competition in the apps ecosystem, will favor niche and curated stories with differentiation. The current Web ecosystem is plagued by weeds — a result of the rise of content farms. It’s time to return to considered curation. Try this analogy: instant coffee didn’t kill the barista profession; in fact, it’s taught many people about the beauty of a fabulous brew. I hope content is headed in the same direction.
2. Social news
Storify is the best example of the potential of social news. Think of it as a “news of news” platform. The Washington Post used Storify recently during the U.S. mid-term election to monitor allegations of fraud and irregularities.
I’d love to see other rivals to Storify emerge. I’d bet that the competition will come from none other than the social media networks themselves. Social updates are already the gold mine of the content age — and there’s no reason why a company like Facebook would leave this lying on the table. How long will it be before Facebook enters the social news business?
3. Data mining as a news profession
Yahoo’s country editor in Vietnam Nguyen Tran Ha often reminds me that “information only exists when it is read.” In the age of “leakification” provided by WikiLeaks and its copycats, data exists — but it needs to be interpreted and mined. Like library science, data mining is a profession in its own right and such professionals are needed to pull in and interpret the numbers.
ProPublica demonstrated with great success this year what some have called “computational journalism” — the marriage of algorithms, computing and investigation. Here’s an example of data they put together detailing which banks received the largest bailouts from the Fed.
Data is after all, the raw material for investigative journalism. It’s time to see this reflected in a profession created around it. Would someone like to attempt a job description for such a role?