So how long do you think Rupert Murdoch will keep the Daily going?
According to Bloomberg, News Corp’s “The Daily” is getting about 120,000 readers a week. That’s nowhere close to the 500,000 readers the company said it needs to be profitable.
The iPad-only publication was a big experiment not just for News Corp but the entire industry that is keen to test the value of scarcity in online content. “We believe the Daily will be the model for how stories are told and consumed,” Murdoch said in February.
Just to put it in context, the following newspapers have circulations of 120,000: The Blade in Toledo, Ohio and the Democrat and Chronicle in Rochester, New York.
That’s not the kind of scale Murdoch is used to.